David Ogilvy , English businessman
said about People, Body...
"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."
- David Ogilvy Read all David Ogilvy quotes, or find out more about David Ogilvy
"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."- David Ogilvy