David Ogilvy , English businessman
said about Idea, Advertising, Attention, Doubt, Night, Will...
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
- David Ogilvy Read all David Ogilvy quotes, or find out more about David Ogilvy
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."- David Ogilvy