Paul Rand Quotes


"Simplicity is not the goal. It is the by-product of a good idea and modest expectations."
- Paul Rand
(Related: Idea, Goal, Expectations, Simplicity)

"Design is everything. Everything!"
- Paul Rand
(Related: Design)

"Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."
- Paul Rand
(Related: Design, Art, Aesthetics, Content)