Rosser Reeves , American businessman
said about Today...
"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand."
- Rosser Reeves Read all Rosser Reeves quotes, or find out more about Rosser Reeves
"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand."- Rosser Reeves