Steve Jobs Quotes


"To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines."
- Steve Jobs
(Related: Ideas, Company, Years)

"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."
- Steve Jobs
(Related: Time, Want)

"The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay."
- Steve Jobs
(Related: Work, People, Force, Job, Rest, Space)

"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations."
- Steve Jobs
(Related: Mistakes)

"Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation."
- Steve Jobs
(Related: Money, Being, Innovation, Pretty)

"It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now."
- Steve Jobs
(Related: Computer, Now, Want, Years)

"I want to put a ding in the universe."
- Steve Jobs
(Related: Universe, Want)

"I think we're having fun. I think our customers really like our products. And we're always trying to do better."
- Steve Jobs
(Related: Fun, Trying)

"Design is not just what it looks like and feels like. Design is how it works."
- Steve Jobs
(Related: Design)

"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."
- Steve Jobs
(Related: Quality, People, Environment, Excellence)

"A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets."
- Steve Jobs
(Related: Belief, Open, Right)

"Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?"
- Steve Jobs
(Related: Being, Wrong)

"Innovation distinguishes between a leader and a follower."
- Steve Jobs
(Related: Leader, Innovation)