William Bernbach , American businessman
said about Advertising, Forget, Saying, Will, Words...
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
- William Bernbach Read all William Bernbach quotes, or find out more about William Bernbach
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."- William Bernbach