Quotes and Sayings about Customer



"Well, developers do want to touch a lot of customers. We have to make our platform very popular in order for them to do that. If we make their jobs easier, then they'll be more likely to stay on the Windows platform."
- Jim Allchin
(Related: Jobs, Order, Popular, Want, Windows)

"Repetition makes reputation and reputation makes customers."
- Elizabeth Arden
(Related: Repetition, Reputation)

"I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical."
- Giorgio Armani
(Related: Design, Time, People, Virtue)

"We need to take excellent care of our customers, and do so at a profit."
- Gerard Arpey
(Related: Care, Profit)

"We don't want to push our ideas on to customers, we simply want to make what they want."
- Laura Ashley
(Related: Ideas, Want)

"No one bill will cure the problem of spam. It will take a combined effort of legislation, litigation, enforcement, customer education, and technology solutions."
- David Baker
(Related: Technology, Education, Cure, Customer, Effort, Legislation, Will)

"We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either."
- Steve Ballmer
(Related: Being, Innovation, Reality, World)

"In spite of all this noise, customers are still definitely buying in North America, and they're really, really buying internationally."
- Jim Balsillie
(Related: America, Buying)

"That's the ultimate gratification in any business situation - do customers buy the product? And do they use it and do they come back and buy more of it?"
- Jim Barksdale
(Related: Business)

"We also provide a lot of services with our consulting group that allow people to take maximum advantage of the Net economy. Those all seem to resonate with customers and are providing a good strong base going forward."
- Jim Barksdale
(Related: People, Consulting, Economy)

"We can provide beta software to our developers in advance of the general public. We can easily link up with external partners, customers, and suppliers."
- Jim Barksdale
(Related: Public, Software)

"We can collaborate with a Netscape employee or partner who's halfway around the world. We can distribute information and software to customers and shareholders, and get their feedback."
- Jim Barksdale
(Related: Information, Software, World)

"I can't deny that some customers and prospects think it's the key to our future. But it's not. We're certainly supportive of the Dept. of Justice and the 20 states that have brought this action."
- Jim Barksdale
(Related: Action, Future, Justice, Key, states)

"In my column series "The Main Thing," I often talk about how Internet technology can improve the way people communicate - both within a business and between a business and its customers and partners."
- Jim Barksdale
(Related: Business, Technology, People, Internet, Talk)

"One of Netscape's main attractions to customers from Day One is that we provide alternatives. And that's cherished by many customers - certainly not all."
- Jim Barksdale
(Related: Day)

"The gun dealer is not only paying these two police officers, but more importantly, the gun dealer has said he will never again sell more than one gun to a customer. This is exactly what we're trying to get the gun industry across the country to do."
- Michael D. Barnes
(Related: Country, Customer, Police, Trying, Will)

"They will come to learn in the end, at their own expense, that it is better to endure competition for rich customers than to be invested with monopoly over impoverished customers."
- Frederic Bastiat
(Related: Competition, End, Will)

"There's a battle between what the cook thinks is high art and what the customer just wants to eat."
- Mario Batali
(Related: Art, Battle, Customer)

"The biggest threat to McDonald's lies within - and that is us as a company becoming complacent. There are a lot of companies that get fat, dumb and happy and take their eye off the ball and forget about serving customers."
- Charlie Bell
(Related: Company, Dumb, Eye, Forget, Lies)

"Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product is not always the same as what your customers really think about your product."
- Bo Bennett
(Related: Being, Living, Reality)

"Sam Walton's values are: treat the customer right, take care of your people, be honest in your dealings, pass savings along to the customer, keep things simple, think small, control costs and continuously improve operations."
- Michael Bergdahl
(Related: People, Control, Values, Care, Customer, Right)

"We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better."
- Jeff Bezos
(Related: Experience, Customer, Day, Guests, Job, Party)

"There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward."
- Jeff Bezos
(Related: Work, Business, Example, Learning)

"If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."
- Jeff Bezos
(Related: Experience, Word)

"We will ensure that associates continue to possess unsurpassed product knowledge and maintain their dedication to customer service and respect for their colleagues and for the communities in which they work and live."
- Arthur Blank
(Related: Work, Knowledge, Customer, Dedication, Respect, Service, Will)

"The American work ethic is something to be admired. Our workforce, regardless of position, works hard to produce the best product and serve customers to the best of their ability."
- Leonard Boswell
(Related: Work, Ability, American, Work ethic)

"Your ability to communicate is an important tool in your pursuit of your goals, whether it is with your family, your co-workers or your clients and customers."
- Les Brown
(Related: Family, Goals, Ability, Clients, Pursuit)

"Our community in North Texas is fortunate to have two thriving airports. We serve millions of satisfied customers and employ hundreds of thousands of North Texans. We should not jeopardize that which is working well already."
- Michael Burgess
(Related: Community)

"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
- Leo Burnett
(Related: Business, Customer, Writing)

"Salads was a big indicator of that - there was a huge market out there for it. And why not tap it? Some of the things we are doing now around the globe are responding to customers. It's not because some guy sued you."
- Jim Cantalupo
(Related: Now)

"You have got to have discipline and focus - on the customer and how you run the business."
- Jim Cantalupo
(Related: Business, Discipline, Customer, Focus)

"I talked about 12 to 18 months, and that's about reaffirming our foundation for sustained growth: getting the discipline back, getting the basics right, getting the customer focus back... so by the end of next year, I hope most of that's in place."
- Jim Cantalupo
(Related: Discipline, Hope, Customer, End, Focus, Months, Right)

"And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy."
- Jim Cantalupo
(Related: Strategy, Discipline, Focus, Reason, Want)

"As regards this country, in which protection has always to some extent existed, it is the best customer that England ever had, and our demands upon her grow most steadily and regularly under protection."
- Henry Charles Carey
(Related: Country, Customer, England, Protection)

"More than 20 years on, sustained competition, informed customers and the rapid growth of new technology provide the necessary environment for substantial deregulation."
- Stephen Carter
(Related: Technology, Growth, Competition, Environment, Years)

"Even if someone is already in your market space, ask yourself whether you can approach it from a different angle and thereby secure your own customer base."
- Benjamin Cohen
(Related: Customer, Space)

"The cost of acquiring new customers and maintaining those relationships in an online environment versus bricks and mortar is significant."
- Stephen Cohen
(Related: Environment, Relationships)

"Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff."
- Scott Cook
(Related: Customer, Focus)

"So I think instead of focusing on the competition, focus on the customer."
- Scott Cook
(Related: Competition, Customer, Focus)

"The interesting thing is when we design and architect a server, we don't design it for Windows or Linux, we design it for both. We don't really care, as long as we're selling the one the customer wants."
- Michael Dell
(Related: Design, Selling, Care, Customer, Linux, Windows)

"Our business is about technology, yes. But it's also about operations and customer relationships."
- Michael Dell
(Related: Business, Technology, Customer, Relationships)

"Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them."
- W. Edwards Deming
(Related: Business, Friends, Profit, Project, Service)

"Innovation comes from the producer - not from the customer."
- W. Edwards Deming
(Related: Customer, Innovation)

"I got quite bored, serving in the bar. Since I was there, the customers wouldn't talk about women, and with half their subject matter denied them, it was: horses, silence; horses, silence."
- Bernadette Devlin
(Related: Women, Horses, Silence, Talk)

"I definitely think there was some overacting on the part of the customers and the wait staff. The people who came in during the shooting were clearly there to have a moment on television, and that's fine."
- Rocco DiSpirito
(Related: People, Television)

"We want a marriage with our customers, not a relationship."
- Daniel Drew
(Related: Marriage, Want)

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
- Peter Drucker
(Related: Customer, Marketing, Service)

"The purpose of a business is to create a customer."
- Peter Drucker
(Related: Business, Purpose, Customer)

"Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands."
- Peter Drucker
(Related: Power, Trust, Customer, Information, Service)

"As a GM Goodwrench Service Plus dealer, I understand how good service makes a difference to our customers."
- Dale Earnhardt
(Related: Difference, Service)

"There is no point in launching technology before customers are ready to use it."
- Peter Erskine
(Related: Technology)

"Right or wrong, the customer is always right."
- Marshall Field
(Related: Customer, Right, Wrong)

"It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages."
- Henry Ford
(Related: Money, Customer, Wages)

"Bobby and I went through some old questionnaires about customer requirements for languages, then we compiled a new one and sent it out to a few dozen people we knew."
- James Frank
(Related: People, Customer, Old)

"Your most unhappy customers are your greatest source of learning."
- Bill Gates
(Related: Learning)

"When you are skinning your customers, you should leave some skin on to grow again so that you can skin them again."
- Nikki Giovanni
(Related: Skin)

"Because Microsoft seems to sometimes not trust customer choice, they salt XP with all these little gizmos and trap doors to get people to try Microsoft stuff. But the reality is that we're downloading more players than we ever have on a worldwide basis."
- Rob Glaser
(Related: Trust, People, Choice, Customer, Reality)

"Small-business customers are very conservative and very cheap. We don't have to explain ourselves for the most part."
- Paul Graham
(Related: Conservative)

"If you make the customer a promise... make sure you deliver it."
- Merv Griffin
(Related: Customer, Promise)

"Our variety is one of the key reasons our customers love us. We continue to provide all of the menu items they love, while also offering new items to try."
- Kenny Harrison
(Related: Love, Key, Variety)

"And also, more and more businesses really want to do the right thing. They feel better about themselves, their workers feel better, and so do their customers. I think this is equally true in the transnational corporations, but it is harder to express in those situations."
- Paul Hawken
(Related: Corporations, Right, Want, Workers)

"We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers."
- Trip Hawkins
(Related: Effort, Focus, Key, Marketing, Software)

"I was with some Vietnamese recently, and some of them were smoking two cigarettes at the same time. That's the kind of customers we need!"
- Jesse Helms
(Related: Time, Smoking)

"A lesser but still fundamental rule of racing is that you properly enter the event. Anyone who doesn't but still insists on running interferes with the paying customers."
- Joe Henderson
(Related: Racing, Running)

"Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company."
- Tony Hsieh
(Related: Company)

"We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service."
- Tony Hsieh
(Related: Company, Customer, Service, Want)

"Bargain... anything a customer thinks a store is losing money on."
- Kin Hubbard
(Related: Money, Bargain, Customer, Losing)

"We have a lot of existing customers which are also considering Linux desktop migrations and rolling out some of these programs, so we're learning from them."
- Miguel de Icaza
(Related: Learning, Linux)

"You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new."
- Steve Jobs
(Related: Time, Want)

"It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now."
- Steve Jobs
(Related: Computer, Now, Want, Years)

"I think we're having fun. I think our customers really like our products. And we're always trying to do better."
- Steve Jobs
(Related: Fun, Trying)

"A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets."
- Steve Jobs
(Related: Belief, Open, Right)

"When you are skinning your customers, you should leave some skin on to heal, so that you can skin them again."
- Nikita Khrushchev
(Related: Skin)

"Many people do think it's naive to improvise in front of paying customers. I'm not saying one way is better than another."
- Lee Konitz
(Related: People, Saying)

"We provide food that customers love, day after day after day. People just want more of it."
- Ray Kroc
(Related: Food, Love, People, Day, Want)

"If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours."
- Ray Kroc
(Related: Love, Success, Work, Money, Customer, First, Will)

"One, we committed to put about 650 people in the field to focus totally on customer satisfaction."
- Sanjay Kumar
(Related: People, Customer, Focus, Satisfaction)

"Companies are starting to measure how effective their customer service is and trying to understand what they can do to improve the customer service process."
- Sanjay Kumar
(Related: Customer, Measure, Service, Trying)

"As I said before, a big part of my strategy says - and the management team I think is in agreement with this - we don't have to be out there with a lot of noise all the time. What we need to do is paint a vision for customers, promise them deliverables, and go hit at it."
- Sanjay Kumar
(Related: Time, Strategy, Management, Vision, Agreement, Promise)

"That's a very critical phase in customer service because you can start to really understand what part of customer service has value to customers and what part is bothering customers."
- Sanjay Kumar
(Related: Customer, Service, Value)

"Some story appears in some newspaper that says that somebody said X, Y, and Z, and a customer says, I don't understand what they're talking about - we're running that product, we've been using it for five years, what are they talking about?"
- Sanjay Kumar
(Related: Customer, Running, Talking, Years)

"So in 2000, when we changed the business model and started really focusing on that triangle and putting the customer in the center, we decided we should hold off - we've done enough consolidation; we've got enough critical mass."
- Sanjay Kumar
(Related: Business, Customer)

"So if you're a customer today, the same person who came in to demonstrate the technology for you and helped you architect the solution before you bought it is likely going to be leading the team to help you do the implementation."
- Sanjay Kumar
(Related: Technology, Customer, Help, Leading, Solution, Today)

"So far, Indian companies have focused more on customer application. This needs to shift to packaged software for sectors such as banking and financial services."
- Sanjay Kumar
(Related: Financial, Customer, Needs, Software)

"As long as my pictures go into theaters and we ask people to pay to see what I do on the screen, I should not object if customers want to know what kind of man I am."
- Alan Ladd
(Related: People, Man, Want)

"When you stop talking, you've lost your customer. When you turn your back, you've lost her."
- Estee Lauder
(Related: Customer, Talking)

"Treat your customers like lifetime partners."
- Michael LeBoeuf
"A satisfied customer is the best business strategy of all."
- Michael LeBoeuf
(Related: Business, Strategy, Customer)

"Every company's greatest assets are its customers, because without customers there is no company."
- Michael LeBoeuf
(Related: Company)

"Customers need to be given control of their own data-not being tied into a certain manufacturer so that when there are problems they are always obliged to go back to them."
- Tim Berners Lee
(Related: Control, Being, Problems)

"Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you."
- Arthur Levitt
(Related: Business, Growth, Ability, Customer, Marketing, Service)

"People will buy anything that is 'one to a customer.'"
- Sinclair Lewis
(Related: People, Customer, Will)

"There is one other business where the customer is always wrong and that's the media."
- Rush Limbaugh
(Related: Business, Customer, Media, Wrong)

"New Hampshire state government is a big customer for prescription drug companies. Just as businesses do, we should take advantage of the bargaining power we have as a big customer."
- John Lynch
(Related: Government, Power, Customer, State)

"Consumers are statistics. Customers are people."
- Stanley Marcus
(Related: People, Statistics)

"The golden rule for every business man is this: 'Put yourself in your customer's place.'"
- Orison Swett Marden
(Related: Business, Customer, Man)

"This year I hope to introduce legislation that would require Power Administrations to list direct and indirect costs associated with ESA compliance as a line item on customer's power bills."
- Cathy McMorris
(Related: Power, Hope, Customer, Legislation)

"Our multiaccess approach will make the life of the customer simpler."
- Jean-Marie Messier
(Related: Life, Customer, Will)

"Vivendi will be one of the very few top communications groups of the Internet age. We will have customers all over the globe, providing services through all kinds of technology."
- Jean-Marie Messier
(Related: Technology, Age, Internet, Will)

"What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it."
- Edna St. Vincent Millay
(Related: Customer, Fact, Needs)

"As an economics undergraduate, I also worked on a part-time basis in Cambridge, Massachusetts, for a company that was advising customers about portfolio decisions, writing reports."
- Merton Miller
(Related: Company, Decisions, Economics, Writing)

"I don't really like to talk specifically about customers by name - but we work with nearly all the leading manufacturers of consumer products worldwide and at quite a detailed engineering level."
- David Milne
(Related: Work, Engineering, Leading, Name, Talk)

"We opened a design center in the South of England last year as part of our strategy for being close to our customers and developing innovative products for exciting new markets."
- David Milne
(Related: Design, Strategy, Being, England)

"I'm an engineer. I see myself as a toolmaker and the musicians are my customers... They use my tools."
- Robert Moog
(Related: Musicians, Tools)

"And, of course, customers really need to feel safe and are seeking reassurance when they fly."
- David Neeleman
(Related: Reassurance)

"It's so important to experience what your customers are experiencing and listen to their suggestions."
- David Neeleman
(Related: Experience)

"Like any small business owner, I experienced the pressures of building a company from the ground up - developing a business plan, balancing the books, meeting payroll and building a customer base."
- Gavin Newsom
(Related: Business, Books, Building, Company, Customer, Meeting)

"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."
- Donald Norman
(Related: Customer, Philosophy, Service)

"It puts the provider in a situation of looking for ways to have someone else pick up a piece of the cost. As a result, every customer who has insurance ends up paying a 'hidden premium.' It simply adds to the health care cost burden."
- David Obey
(Related: Health, Burden, Care, Customer, Result)

"What new technology does is create new opportunities to do a job that customers want done."
- Tim O'Reilly
(Related: Technology, Job, Want)

"Courteous treatment will make a customer a walking advertisement."
- James Cash Penney
(Related: Customer, Treatment, Walking, Will)

"The well-satisfied customer will bring the repeat sale that counts."
- James Cash Penney
(Related: Customer, Will)

"We can serve our customers well only if our buying jobs are right. You cannot sell if you haven't ordered wanted goods into your store."
- James Cash Penney
(Related: Buying, Jobs, Right)

"I never trust an executive who tends to pass the buck. Nor would I want to deal with him as a customer or a supplier."
- James Cash Penney
(Related: Trust, Customer, Want)

"Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers. Finally, business is a cobweb of human relationships."
- Ross Perot
(Related: Business, Deals, Engineering, Relationships, Service)

"Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers."
- Ross Perot
(Related: Time, Talking)

"All business success rests on something labeled a sale, which at least momentarily weds company and customer."
- Tom Peters
(Related: Business, Success, Company, Customer)

"The magic formula that successful businesses have discovered is to treat customers like guests and employees like people."
- Tom Peters
(Related: People, Successful, Employees, Formula, Guests, Magic)

"If you fire people, you fire customers."
- Ferdinand Piech
(Related: People, Fire)

"I'd just like to be treated like a regular customer."
- Elvis Presley
(Related: Customer)

"I have always felt that public, commercial and community organisations should be as open as possible about their affairs. They need to be accountable to their owners, their customers, their members and communities and other interest groups."
- Laisenia Qarase
(Related: Community, Interest, Open, Public)

"As far as the customer is concerned, the interface is the product."
- Jef Raskin
(Related: Customer)

"He or she must be successful in economic terms, but always within an ethical framework. Whether his or her constituency is a corporation and its shareholders or the customers in a small and privately held business, his or her first responsibility is to serve that constituency."
- Lee R. Raymond
(Related: Business, Successful, First, Responsibility)

"We're dealing with sophisticated customers. What's most important to these women is individuality. I have to create things she'll want to wear, no matter who she is."
- Oscar de la Renta
(Related: Women, Individuality, Want)

"It is better that one's customers come to one's shop than to have to look for them abroad."
- Manfred von Richthofen
"You can lull the paying customers as long as they get slapped."
- Alan Rickman
"Intel's still our main partner. We have not announced anything with AMD and don't have anything planned, but we're constantly being aware to make sure our customers get the best technology."
- Kevin Rollins
(Related: Technology, Being)

"And our size: The company this year is going to be close to $50 billion, so if that's the case and you can continue to grow that fast, I would rather put my energies to solving customer problems and growing our business than worrying about integrating and laying people off."
- Kevin Rollins
(Related: Business, People, Company, Customer, Problems)

"In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last."
- John Romero
(Related: Strategy, First, Marketing, Rest, World)

"Pager companies are very much looking to provide new services to help them regain some of their customer base."
- David Rose
(Related: Customer, Help)

"Customers want good value, but they care more than ever how food and clothing products are made."
- Stuart Rose
(Related: Food, Care, Value, Want)

"Reduce the layers of management. They put distance between the top of an organization and the customers."
- Donald Rumsfeld
(Related: Management)

"Our customer base is not necessarily a leader, an early adopter."
- Lee Scott
(Related: Leader, Customer)

"We want to set a tone going into our fiscal year that starts Feb. 1, that Wal-Mart Stores is going to be aggressive in taking care of customers, taking care of our associates, communications and merchandising."
- Lee Scott
(Related: Care, Want)

"If we take care of the customers and associates and grow the business, Wall Street will be pleased."
- Lee Scott
(Related: Business, Care, Will)

"Followers are the customers of the Higher Ground Leader, who strives to meet or exceed the outer and inner needs of followers."
- Lance Secretan
(Related: Leader, Followers, Needs)

"Our new attitude is how can we put you in front of our customer."
- Terry Semel
(Related: Attitude, Customer)

"The real and effectual discipline which is exercised over a workman is that of his customers. It is the fear of losing their employment which restrains his frauds and corrects his negligence."
- Adam Smith
(Related: Fear, Discipline, Losing)

"The fact is that surveys which media people openly admit to show that fewer than twelve percent of their customers believe they're doing a good job, while the average profit margin in television is in the neighborhood of eighty percent."
- L. Neil Smith
(Related: People, Fact, Job, Media, Profit, Television)

"In the 9th grade I began my first wage work for the West Side Drug store delivering prescriptions and sundries on my bicycle to customers who called in orders."
- Vernon L. Smith
(Related: Work, First, Wage)

"At a car dealership, the person who sells the car is the hero, and also gets the commission. But if the mechanics don't service that car well, the customer won't return."
- Roger Staubach
(Related: Car, Customer, Service)

"There are a lot of people who touch the customer."
- Roger Staubach
(Related: People, Customer)

"In the commercial real estate business, brokers spearhead major accounts. But they wouldn't have customers without the people who oversee construction."
- Roger Staubach
(Related: Business, People)

"You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back."
- Alexander Turney Stewart
(Related: Customer, Will)

"Never treat your audience as customers, always as partners."
- Jimmy Stewart
"It all comes back to the basics. Serve customers the best-tasting food at a good value in a clean, comfortable restaurant, and they'll keep coming back."
- Dave Thomas
(Related: Food, Value)

"What we are seeing now is customers shifting their attention from security products like firewalls and intrusion sensors, to the policies that need to be in place, and the technologies that help them enforce policy compliance."
- John W. Thompson
(Related: Policy, Attention, Help, Now, Security)

"The thing with Linux is that the developers themselves are actually customers too: that has always been an important part of Linux."
- Linus Torvalds
(Related: Linux)

"Your company's most valuable asset is how it is known to its customers."
- Brian Tracy
(Related: Company)

"There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else."
- Sam Walton
(Related: Money, Boss, Company, Customer, Fire)

"Each Wal-Mart store should reflect the values of its customers and support the vision they hold for their community."
- Sam Walton
(Related: Values, Vision, Community, Support)

"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
- John Wanamaker
(Related: Advertising, Customer, Deception, Effect)

"When a customer enters my store, forget me. He is king."
- John Wanamaker
(Related: Customer, Forget)

"The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer."
- Thomas J. Watson
(Related: Power, Trust, Building, Customer)

"What changed our lives forever was when Malcolm had the idea to sell rock 'n roll records to trendy customers."
- Vivienne Westwood
(Related: Idea)

"This merger is a logical next step that creates substantial value for customers and stockholders of both AT&T and BellSouth. It will benefit customers through new services and expanded service capabilities."
- Edward Whitacre, Jr.
(Related: Service, Value, Will)

"The first step in exceeding your customer's expectations is to know those expectations."
- Roy H. Williams
(Related: Customer, Expectations, First)

"Half of the great comedians I've had in my shows and that I paid a lot of money to and who made my customers shriek were not only not funny to me, but I couldn't understand why they were funny to anybody."
- Florenz Ziegfeld
(Related: Funny, Money, Comedians)

"Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business."
- Zig Ziglar
(Related: Business, Opportunity, Complaining, Customer, Managers, Statistics)

"It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers."
- Jeff Zucker
(Related: Want)