David Ogilvy , English businessman
said about Advertising, Vocabulary, Will, Word...
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
- David Ogilvy Read all David Ogilvy quotes, or find out more about David Ogilvy
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."- David Ogilvy