David Ogilvy , English businessman
said about Advertising...
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."
- David Ogilvy Read all David Ogilvy quotes, or find out more about David Ogilvy
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."- David Ogilvy