David Ogilvy , English businessman
said about Experience, Advertising, Results, Tests...
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
- David Ogilvy Read all David Ogilvy quotes, or find out more about David Ogilvy
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."- David Ogilvy