David Ogilvy , English businessman
said about Judgment, Marketing, Post, Research, Support...
"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."
- David Ogilvy Read all David Ogilvy quotes, or find out more about David Ogilvy
"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."- David Ogilvy