John C. Crosby , American politician
said about Advertising, First, Law, Promise...
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."
- John C. Crosby Read all John C. Crosby quotes, or find out more about John C. Crosby
"The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague."- John C. Crosby