Leo Bogart , -
said about Success, Idea, Advertising, Myth...
"The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply."
- Leo Bogart Read all Leo Bogart quotes, or find out more about Leo Bogart
"The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply."
- Leo Bogart
- Leo Bogart