Michael Schudson , American sociologist
said about Advertising, American, Budgets...
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
- Michael Schudson Read all Michael Schudson quotes, or find out more about Michael Schudson
"American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets."
- Michael Schudson
- Michael Schudson