Michael Schudson , American sociologist
said about Successful, Advertising, Environment, Information, Will...
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."
- Michael Schudson Read all Michael Schudson quotes, or find out more about Michael Schudson
"The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment."- Michael Schudson