Morris Hite , businessman
said about Memory, Promise, Value...
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
- Morris Hite Read all Morris Hite quotes, or find out more about Morris Hite
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."- Morris Hite