Rem Koolhaas , Dutch architect
said about Advertising, Spontaneity...
"When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated."
- Rem Koolhaas Read all Rem Koolhaas quotes, or find out more about Rem Koolhaas
"When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated."- Rem Koolhaas