William Bernbach , American businessman
said about Isolation, Past, Research...
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."
- William Bernbach Read all William Bernbach quotes, or find out more about William Bernbach
"There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past."- William Bernbach