William Bernbach , American businessman
said about Art, Science, Advertising, Persuasion...
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
- William Bernbach Read all William Bernbach quotes, or find out more about William Bernbach
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
- William Bernbach
- William Bernbach