William Bernbach , American businessman
said about People, Nothing, Right, Will...
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
- William Bernbach Read all William Bernbach quotes, or find out more about William Bernbach
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."- William Bernbach