Leo Bogart Quotes

"The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply."
- Leo Bogart
(Related: Success, Idea, Advertising, Myth)

"Advertisements may be evaluated scientifically; they cannot be created scientifically."
- Leo Bogart
(Related: May)