Daniel Starch Quotes

"The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print."
- Daniel Starch
(Related: Selling, Advertising, Examination, Will)

"Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste."
- Daniel Starch
(Related: Money, People, Advertising, Waste)