Rosser Reeves , American businessman
said about Saying, Witty...
"No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell."
- Rosser Reeves Read all Rosser Reeves quotes, or find out more about Rosser Reeves
"No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell."- Rosser Reeves