Rosser Reeves Quotes

"No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell."
- Rosser Reeves
(Related: Saying, Witty)

"Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares."
- Rosser Reeves
(Related: Advertising, Economics, Force, Sales, Will)

"You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand."
- Rosser Reeves
(Related: Today)