Quotes and Sayings about Marketing



"We're obviously going to spend a lot in marketing because we think the product sells itself."
- Jim Allchin
(Related: Marketing)

"There will always be some kid who's the new Kurt Cobain writing great lyrics and singing from his soul. The problem is they're not marketing that anymore or putting it out there."
- Rosanna Arquette
(Related: Soul, Marketing, Singing, Will, Writing)

"Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project."
- Rowan Atkinson
(Related: Marketing, Project)

"No, my publisher has always done the marketing."
- Jean M. Auel
(Related: Marketing)

"It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa."
- Dirk Benedict
(Related: Actors, Marketing, Stars, Vice)

"Affiliate marketing has made businesses millions and ordinary people millionaires."
- Bo Bennett
(Related: People, Marketing)

"What they're not doing is marketing the Dead Kennedys in the spirit of what the band stood for."
- Jello Biafra
(Related: Marketing, Spirit)

"The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it."
- Don Bluth
(Related: Music, Work, Sex, People, Action, Selling, Film, Marketing, Running)

"The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered."
- Don Bluth
(Related: Business, Disney, Marketing, Philosophy)

"There are certain people who have become better artists, but they're brilliant at marketing. I think someone who's been phenomenal like that is Madonna."
- Michael Bolton
(Related: People, Artists, Marketing)

"Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine."
- Sergey Brin
(Related: Help, Marketing)

"I had a marketing idea that everybody hated, decency is sexy."
- James L. Brooks
(Related: Idea, Decency, Marketing)

"The bottom line is that these athletes tend to be safer investments because they really value their marketing opportunities. They don't make as much money as during their active careers."
- Dick Butkus
(Related: Money, Athletes, Careers, Marketing, Value)

"Everybody's saturated with the marketing hype of next-generation consoles. They are wonderful, but the truth is that they are as powerful as a high end PC is right now."
- John Carmack
(Related: Truth, End, Marketing, Now, Right)

"My relationship with Music Row has always been, from my end, optimistic and hopeful that there is more than one way to approach the writing, recording, and marketing of an album."
- Deana Carter
(Related: Music, End, Marketing, Writing)

"So my degree was in political science, which I think was - the closest I could come to marketing is politics."
- Steve Case
(Related: Politics, Science, Marketing)

"I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity."
- Arthur Cohn
(Related: Wisdom, Experience, Integrity, Marketing)

"Music is always occurring. It is just a matter of marketing, attention, and many other factors, that determines whether people will hear these songs or not."
- Judy Collins
(Related: Music, People, Attention, Marketing, Songs, Will)

"I believe that music is connected by human passions and curiosities rather than by marketing strategies."
- Elvis Costello
(Related: Music, Marketing)

"Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion."
- David Crane
(Related: Business, Artists, Company, Credit, Marketing, President, Promotion)

"That feeling of freedom, open highways of possibilities, has kind of been lost to materialism and marketing."
- Sheryl Crow
(Related: Feeling, Freedom, Marketing, Materialism, Open, Possibilities)

"But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing."
- Warren Cuccurullo
(Related: Business, Art, Marketing)

"Did people think I sounded black? Totally, but that was a marketing tool as well, but also this is how I grew up and these are my influences."
- Taylor Dayne
(Related: People, Marketing)

"The whole year I was in LA I got into telemarketing and learned how to make money. Five years later that skill helped me make my first film."
- Vin Diesel
(Related: Money, Film, First, Skill, Years)

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."
- Peter Drucker
(Related: Customer, Marketing, Service)

"Pop culture is not about depth. It's about marketing, supply and demand, consumerism."
- Trevor Dunn
(Related: Culture, Marketing)

"There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas."
- Lawrence Eagleburger
(Related: Business, Work, American, Commerce, Community, Marketing, Partnership, State, states, United)

"I was a pretty good coach and working with marketing was like coaching."
- Bernie Ebbers
(Related: Coach, Coaching, Marketing, Pretty)

"There's nothing remotely interesting to me about marketing music as a product."
- Mark Edwards
(Related: Music, Marketing, Nothing)

"The studios have been taken over by marketing people and accountants."
- Joe Eszterhas
(Related: People, Marketing)

"There has never been any proper commitment to marketing these artists and their music. We are not Sony."
- Eddy Grant
(Related: Music, Artists, Commitment, Marketing)

"With the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist."
- David Halberstam
(Related: Driving, Marketing, Television, Today, World)

"Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you."
- Richard Hatch
(Related: People, Buying, Colors, Marketing)

"We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers."
- Trip Hawkins
(Related: Effort, Focus, Key, Marketing, Software)

"It will work. I am a marketing genius."
- Paris Hilton
(Related: Work, Genius, Marketing, Will)

"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
- Morris Hite
(Related: Ability, Marketing, Sound)

"They put their feelers out for all the names and then they'll cast you up to the point a name steps up, and then it doesn't matter how much they love you, there's a certain marketing value on that name, and there you go."
- Josh Holloway
(Related: Love, Marketing, Name, Names, Value)

"By the immediate preservation of eggs for home consumption through the use of water glass or lime water, larger supplies of fresh eggs may be made available for marketing later in the season, when production is less and prices higher."
- David F. Houston
(Related: Home, Marketing, May, Production, Water)

"I'm all for it. In these days, regional marketing is the only way to survive."
- John Howard
(Related: Marketing)

"I don't need somebody behind a desk to tell me what a marketing survey says is funny. I got 3 million miles and 70,000 tickets sold, telling me that I know how to make people laugh."
- D. L. Hughley
(Related: Funny, People, Marketing)

"I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker."
- Joichi Ito
(Related: Marketing, Media)

"Apple has great marketing, among the best PR and marketing in the world."
- Ron Johnson
(Related: Marketing, World)

"I think putting labels on people is just an easy way of marketing something you don't understand."
- Adam Jones
(Related: People, Marketing)

"No one in my family had a retail or marketing background. They were professionals. They didn't understand just what I was doing by going into retailing. After I started, though, it got into my blood. I knew this was what I wanted."
- Andrea Jung
(Related: Family, Blood, Marketing, professionals)

"Avon invented the concept of direct marketing and direct selling beauty. And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114."
- Andrea Jung
(Related: Beauty, Selling, First, Marketing, Will, Years)

"Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly."
- Andrea Jung
(Related: Love, Mother, Wife, People, Frustration, Marketing, Passion)

"I've been careful to keep my life separate because it's important to me to have privacy and for my life not to be a marketing device for a movie or a TV show. I'm worth more than that."
- Lisa Kudrow
(Related: Life, Marketing, Privacy, Worth)

"Business has only two functions - marketing and innovation."
- Milan Kundera
(Related: Business, Innovation, Marketing)

"Home base is the support system where we have a culinary team, my own writers because of the shows and the books and stuff, we have a culinary team of about six people. Marketing, public relations, accounting and all that sort of stuff."
- Emeril Lagasse
(Related: Home, People, Books, Marketing, Public, Support, Writers)

"I'm not a marketing person. I don't ask myself questions. I go by instinct."
- Karl Lagerfeld
(Related: Instinct, Marketing, Questions)

"Marketing is what you do when your product is no good."
- Edwin Land
(Related: Marketing)

"We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the top-line. We basically leverage what has worked with our other successful acquisitions - investment in marketing, retention and student services."
- John Larson
(Related: Successful, Ability, Investment, Marketing, Order)

"Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you."
- Arthur Levitt
(Related: Business, Growth, Ability, Customer, Marketing, Service)

"When you're in the car, how well you do is down to you and you alone-no band, no management, no marketing."
- Nick Mason
(Related: Car, Management, Marketing)

"There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing."
- Julianne Moore
(Related: Time, Advertising, America, Marketing, World)

"There is probably a perverse pride in my administration... that we were going to do the right thing, even if short-term it was unpopular. And I think anybody who's occupied this office has to remember that success is determined by an intersection in policy and politics and that you can't be neglecting of marketing and P.R. and public opinion."
- Barack Obama
(Related: Politics, Success, Policy, Marketing, Office, Opinion, Pride, Public, Public opinion, Right)

"And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going to be critical to increase marketing for foods that are healthy."
- Michelle Obama
(Related: Marketing)

"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination."
- David Ogilvy
(Related: Judgment, Marketing, Post, Research, Support)

"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
- David Ogilvy
(Related: Advertising, Clients, Marketing)

"Money coming in says I've made the right marketing decisions."
- Adam Osborne
(Related: Money, Decisions, Marketing, Right)

"To me, we're marketing hope."
- Joel Osteen
(Related: Hope, Marketing)

"Marketing is too important to be left to the marketing department."
- David Packard
(Related: Marketing)

"I spent 10 years as a marketing manager. I've found my experience in the financial world invaluable background for writing about white-collar crimes."
- Sara Paretsky
(Related: Experience, Manager, Financial, Marketing, World, Writing, Years)

"Many dotcoms recruited people from existing companies who were quite experienced in finance, marketing, distribution and other disciplines but not necessarily experienced in the Web culture."
- John Patrick
(Related: Finance, People, Culture, Marketing)

"The strategic marketing paradigm of Open Source is a massively-parallel drunkard's walk filtered by a Darwinistic process."
- Bruce Perens
(Related: Marketing, Open)

"We gained his operational capabilities and he gained our marketing skills."
- Mercer Reynolds
(Related: Marketing)

"Don't blame the marketing department. The buck stops with the chief executive."
- John D. Rockefeller
(Related: Blame, Marketing)

"Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition."
- Nile Rodgers
(Related: Music, Marketing, Repetition)

"But in marketing, the familiar is everything, and that is controlled by the studio. That is reaching its apogee now."
- Nicolas Roeg
(Related: Marketing, Now)

"Any change in form produces a fear of change, and that has accelerated. Marketing is the death of invention, because marketing deals with the familiar."
- Nicolas Roeg
(Related: Change, Death, Fear, Deals, Invention, Marketing)

"Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates."
- Nicolas Roeg
(Related: Control, Marketing)

"In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last."
- John Romero
(Related: Strategy, First, Marketing, Rest, World)

"I do not believe in censorship, but I believe we already have censorship in what is called marketing theory, namely the only information we get in mainstream media is for profit."
- Sam Sheppard
(Related: Censorship, Information, Marketing, Media, Profit, Theory)

"His name, even, is part of the marketing scheme, I mean, Thelonious Sphere Monk - how can you think of a better name to fit his style of playing?"
- Matthew Shipp
(Related: Marketing, Name, Style)

"In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing."
- Peter Sotos
(Related: Work, People, Marketing, Past, Sales)

"They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time."
- Rick Springfield
(Related: Teen, Time, Idols, Marketing)

"Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been."
- Tom Stewart
(Related: Marketing, Today)

"I'm in the process of brainstorming with my marketing team and all that stuff, trying to come up with a concept for a late-night restaurant for people in Birmingham."
- Ruben Studdard
(Related: People, Marketing, Trying)

"Actually, I majored in marketing and I have a bachelor of science."
- Wanda Sykes
(Related: Science, Marketing)

"Other than that one year, Salon has been very cautious about the way it spends money. For instance, since last year, we've had virtually no marketing budget. It's just word of mouth. And our circulation continues to grow that way by breaking news stories."
- David Talbot
(Related: Money, Marketing, News, Word)

"Marketing is the devil."
- Billy Bob Thornton
(Related: Devil, Marketing)

"I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards."
- Carrot Top
(Related: Thought, Marketing)

"But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants."
- Vivienne Westwood
(Related: People, Marketing, Public)

"What can we say about a marketing culture that so openly feeds and colludes with obsession? The Disney empire has developed this to an unprecedented degree of professionalism."
- Rowan Williams
(Related: Culture, Disney, Marketing, Obsession)

"In marketing you must choose between boredom, shouting and seduction. Which do you want?"
- Roy H. Williams
(Related: Boredom, Marketing, Seduction, Want)

"I see the same coffee table everywhere. It's mass marketing."
- Douglas Wilson
(Related: Coffee, Marketing)

"It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening."
- David Zucker
(Related: Time, People, Marketing)